Best Black Friday Shopping Retailers – Where are the best places to shop on Black Friday? Our friends at WalletHub sent us which retailers offer the best average discount for Black Friday 2025.
WalletHub also offers key Black Friday shopping analysis and additional tips for find the best deals.
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Best Black Friday Shopping Retailers
Best Black Friday Shopping Retailers – Why you should Shop Around
“The best Black Friday deals can save you up to 86% this year, but when you’re bombarded by ads and there are so many places to shop, it can be hard to decide where to actually spend your money. Knowing which retailers actually offer significant deals compared to their normal prices can save you a lot of time and prevent buyer’s remorse. This year, the stores offering the top deals are JCPenney, Belk and Kohl’s.” – Chip Lupo, WalletHub Analyst”
WalletHub analyzed over 3,100 deals from 13 of the largest U.S. retailers’ 2025 Black Friday ad scans. Here’s what they found
Best Black Friday Shopping Stores & Retailers
- 1. JCPenney (74.08%)
- 2. Belk (72.42%)
- 3. Kohl’s (45.39%)
- 4. Macy’s (44.46%)
- 5. The Home Depot (35.63%)
- 6. BJ’s (31.26%)
- 7. Amazon (29.63%)
- 8. Target (29.36%)
- 9. Newegg (28.80%)
- 10. Best Buy (28.58%)
Best Black Friday Shopping Retailers – STATS
- JCPenney has the highest overall discount rate, at 74.1%, whereas Costco has the lowest at 15.1%.
- The overall average discount for Black Friday is 37%. Consumers should aim for this discount amount or higher to avoid Black -Friday traps.
- The “Computers & Phones” category has one of the biggest shares of discounted items, 20.2% of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 2.8%.
Best Black Friday Shopping Retailers – Black Friday vs Cyber Monday
“Interestingly, it really depends on the item itself. For toys, it is likely to be Black Friday but for other items (laptops, watches, clothing) it might even be the week before Christmas if retailers feel overstocked and are desperate to unload their bloated inventories.”
Patrick Tormey – Adjunct Lecturer, Lehman College, Division of CUNY
“The best day depends on what you are buying. Black Friday often delivers the biggest drops on TVs, toys, and large appliances, while Cyber Monday tends to be strongest for laptops, accessories, headphones, and apparel from online-first brands. Thanksgiving Day can be surprisingly good for sporting goods. Cyber Monday is usually the largest online spending day, but you will see excellent prices across the entire long weekend. Treat the Thursday-to-Monday stretch as one event and time purchases by category rather than chasing a single ‘magic’ day.”
Md. Rafiqul Islam Rana, Ph.D. – Assistant Professor, University of South Carolina
For more info on Best Black Friday Shopping Retailers, visit wallethub.com
