Toy Foundation Toy of the Year Award Winners 2025, 2023 and 2022 Toy award winners across 17 categories including Creative Toy of the Year, Collectible of the Year, Preschool toy of the Year, and many more.
Toy Foundation Toy of the Year Award
The Toy Association and Toy Foundation is a non-profit representing the health & growth of the toy industry. The Toy Association is the voice on promoting toy safety and the positive impact on childhood development. The Toy Foundation Toy of the Year is awarded
Toy Foundation Toy of the Year Award nominations are accepted each Fall. The awards are presented the following February each year. In 2024 the Toy Foundation Toy of the Year Award took the year off.
We hope to list the Toy Foundation Toy of the Year Award Winners on this page for many years to come in hopes of getting more and more quality ideas for toys to recommend for Christmas and holiday toys and presents for kids.
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Pictured Above – Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set (Spin Master Corporation)
Toy Foundation Toy of the Year Award Winners 2025
- ACTION FIGURE OF THE YEAR – Transformers One Power Flip Optimus Prime (Orion Pax) (Hasbro, Inc.)
- COLLECTIBLE OF THE YEAR – Deddy Bears Plush in Coffin (Innov8 Academy)
- CONSTRUCTION TOY OF THE YEAR – Construction Toy/Playset of the Year
- CREATIVE TOY OF THE YEAR – Mini Brands Create MasterChef (ZURU, Inc.)
- DOLL OF THE YEAR – 12” Rainbow Brite Doll (The Loyal Subjects)
- EDUCATIONAL TOY OF THE YEAR – National Geographic Epic Circuits Science Kit (Blue Marble)
- GAME OF THE YEAR – UNO Show ’em No Mercy (Mattel, Inc.)
- GROWN UP TOY OF THE YEAR – LEGO Ideas JAWS (LEGO Systems, Inc.)
- INFANT TOY OF THE YEAR – Scan & Sort Grocery Cart with Lights and Sounds (The Radio Flyer Company)
- LICENSE OF THE YEAR – Bluey (BBC Studios)
- OUTDOOR TOY OF THE YEAR – PoppinColorz Hydra 2-in-1 Blaster (South Beach Bubbles)
- PLUSH TOY OF THE YEAR – Emotional Baggage (Solobo Toys)
- PRESCHOOL TOY OF THE YEAR – Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set (Spin Master Corporation)
- SPECIALTY TOY OF THE YEAR – HEXEL (Plus-Plus USA)
- TECH TOY OF THE YEAR – RealFX Disney Stitch Puppetronic (WOW! Stuff)
- VEHICLE OF THE YEAR – RoboRails: The Robot Monorail System (Thames & Kosmos, LLC)
Pictured Below: RoboRails: The Robot Monorail System (Thames & Kosmos, LLC)
Pictured Below – UNO Show ’em No Mercy (Mattel, Inc.)
Toy Foundation Toy of the Year Award Winners 2024
NO Awards for 2024 / On Hiatus
Toy Foundation Toy of the Year Award Winners 2023
- ACTION FIGURE OF THE YEAR – Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
- COLLECTIBLE OF THE YEAR – Squishmallows – Pokémon Collection by Jazwares
- CONSTRUCTION TOY OF THE YEAR – LEGO® Disney and Pixar ‘Up’ House by LEGO Systems, Inc.
- CREATIVE TOY OF THE YEAR – National Geographic Hobby Pottery Wheel by Blue Marble
- DOLL OF THE YEAR – Barbie The Movie Dolls by Mattel, Inc.
- GAME OF THE YEAR – 5 Second Rule Relay by PlayMonster
- GROWN UP TOY OF THE YEAR – LEGO® The Lord of the Rings: Rivendell™ by LEGO Systems, Inc.
- INFANT TOY OF THE YEAR – Laugh & Learn® Mix & Learn DJ Table™ by Mattel, Inc. & LEGO® DUPLO® 3 in 1 Tree House by LEGO Systems, Inc.
- LICENSE OF THE YEAR – Barbie Franchise by Mattel, Inc.
- OUTDOOR TOY OF THE YEAR – Monopoly SPLASH by WowWee
- PLAYSET OF THE YEAR – PAW Patrol Mighty Aircraft Carrier HQ by Spin Master & PLAYMOBIL My Figures – Pirates’ Island by PLAYMOBIL
- PLUSH TOY OF THE YEAR – 16” Squishmallows by Jazwares
- PRESCHOOL TOY OF THE YEAR – MAGNA-TILES® Downhill Duo 40-Piece Set by MAGNA-TILES
- RIDE ON TOY OF THE YEAR – Extreme Drift Go-Kart by Radio Flyer
- SPECIALTY TOY OF THE YEAR – KAI: The Artificial Intelligence Robot by Thames & Kosmos
- STEAM TOY OF THE YEAR – LEGO® Technic™ NASA Mars Rover Perseverance by LEGO Systems, Inc.
- VEHICLE OF THE YEAR – Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys
Pictured Below – KAI: The Artificial Intelligence Robot by Thames & Kosmos (2023 Specialty Toy of the Year Winner)
Pictured Below – Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys (2023 Vehicle of the Year Winner)
Toy Foundation Toy of the Year Award Winners 2022
- BEST TOY OF THE YEAR – Squishmallows from Jazwares
- PEOPLES CHOICE AWARD – Squishmallows from Jazwares
- ACTION FIGURE OF THE YEAR – Jurassic World Dominion Super Colossal Giganotosaurus
- COLLECTIBLE OF THE YEAR – LEGO Minifigures The Muppets
- CONSTRUCTION TOY OF THE YEAR – LEGO MARVEL I am Groot
- CREATIVE TOY OF THE YEAR – Magic Mixies Magical Crystal Ball
- DOLL OF THE YEAR – Black Panther: Wakanda Forever Fresh Fierce Collection by The Fresh Dolls
- GAME OF THE YEAR – Pokémon Trading Card Game: Pokémon GO Elite Trainer Box
- GROWN UP TOY OF THE YEAR – LEGO Ideas The Office
- INFANT / TODDLER TOY OF THE YEAR – CoComelon Ultimate Learning Adventure Bus
- LICENSE OF THE YEAR – Squishmallows
- OUTDOOR TOY OF THE YEAR – Twister SPLASH
- PLAYSET OF THE YEAR – LEGO Super Mario Adventures with Peach Starter Course
- PLUSH TOY OF THE YEAR – 16” Squishmallows
- PRESCHOOL TOY OF THE YEAR – Crayola Color & Erase Reusable Mat
- RIDE ON TOY OF THE YEAR – Mario Kart 24V Ride-On Racer
- SPECIALTY TOY OF THE YEAR – Ann Williams Craft-tastic Nature Scavenger Hunt Potions (PlayMonster Group) and Snap Circuits: Green Energy
- STEAM TOY OF THE YEAR – Bill Nye’s VR Science Kit
- VEHICLE OF THE YEAR – LEGO Technic McLaren Formula 1 Race Car
Pictured Below – Squishmallows (2022 TOTY Winner and People’s Choice Winner)
The 2021 Toy Foundation Toy of the Year Award – Ride on Toy Winner of the Year – Radio Flyer Kart
Toy Foundation Toy of the Year Award Winner 2021 Ride on Toy Category Pictured
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We’re looking forward to learning about about the 2026 Toy Foundation Toy of the Year Award Winners next Fall!
